Xbox.com: Transferring Content Licenses to a New Console - Got a new Xbox 360® console? Great. But maybe you downloaded games or other content from Xbox LIVE® Marketplace onto an older Xbox 360 console, and now you want all that content on your new system. Well, now there's a way to do it. With the license transfer tool, you can transfer the licenses of all your previously downloaded content from your old console to the new one.

This freakin' rules!