I’m not sure what’s gotten into the Microsoft product name generator, but first Silverlight and now [according to the interwebs the TID is being called] Chatpad? Maybe someone realized that short names that can be tied to the product are better than a four or five [or six] word title that describes the product… I mean I hear Silverlight, I picture the swirly logo. When I hear AppleTV, I picture of a small Mac mini looking thing.
Fact: I don’t know which either product does but I know what the products are. Way better naming than normal, for us. And I like this trend.