Sorta. This morning, I heard on the Stern show that Jack Daniels has been lowered in proof from 86 to 80 and without any fanfare about the change. The cast speculated as to why they might do this – remeber the Coke II debacle? don’t mess with a winning drink – and the thought was “for political correctness” (we make you less drunk). Would be a noble, if asinine, reason, but I think it’s because JD wants to expand its market. I recently learned in Canada that some bars have a ceiling for the proof of alcohol they can serve. That ceiling, in Vancouver anyway, is 80 proof which would have barred JD. Since the 6 proof drop won’t be noticed by most mouths, why not do it? I think it’s a wise move on their part.
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